Senior Media Planner

London, UK (Hybrid Working)

A benchmarked salary between £43,200 to £49,680 based on your level within our progression framework. You can read more about our approach to performance, salary, and progression here.

👋 Who we are

Born Social is a full service social media agency designed for the new era of advertising. We're a team of over 150 people across the UK & US and growing!

As a Senior Media Planner, you’ll lead on creating media strategies on accounts and delivering media plans for clients. You'll be responsible for taking overall account strategies and turning them into client media plans that are designed to hit clients' objectives. You’ll also be involved in guiding the setup & optimisation, as well as delivering impactful reporting based on your measurement strategies.

✏️ What you'll be doing:

• Team Leadership: you’ll have the opportunity to lead and develop our team of planners, building on the team output of successful ideas and industry-leading plans.

• Client Relationships: Representing the Media team within Born Social for key clients and helping them understand the role that media plays in hitting their targets.
• Budget Planning & KPI setting: looking at the client brief and selecting the right metrics to focus on to deliver desired outcomes, and allocating media budgets to the chosen platforms across the funnel in order to deliver on these KPIs.
• Channel Selection: select the right channels for a brief understanding what they are each contributing to an overall plan.
• Content Planning: working alongside strategy and creative teams to help develop social-first content ideas and communicate how to execute them across your plan. This includes but is not limited to influencer campaigns.
• Creating account measurement frameworks & reporting: recommending a way of measuring the work that allows us to prove the impact of the work we are doing for clients, and sometimes delivering reporting for clients to understand their impact against these frameworks.
• Driving New Business: both through pitch work and on our existing clients, you’ll have the opportunity to grow our team’s portfolio of clients with new & exciting brands.

👀 Who we're looking for:

• You've got 3 or more years experience working with paid media (agency-side preferable) with loads of experience creating media plans for both Brand and eCommerce clients and ensuring their accurate delivery
• You've been responsible for client-facing experience and are confident managing client relationships
• You have hands-on experience building campaigns on Meta and TikTok and have had exposure to other platforms like Google AdWords, YouTube, Snapchat, X, Spotify, and Pinterest
• You've got an analytical mind: figuring out the best way to achieve client objectives takes creativity, problem-solving and evaluation of result
• You're confident with numbers: this is a data-driven pursuit and you must be happy with looking at a table of figures, and spreadsheets and creating graphs and be able to tell insightful trends from what you see.
• You're a collaborator and have experience working with multiple stakeholders to ensure media is considered from strategy into delivery
• You're confident presenting your ideas and get a kick out of helping others understand the intricacies of media planning
• Ideally, you've also got experience leading and managing people!

✌️ Our Values

Our values aim to pinpoint the magic ingredients for us at our best. We look for people who share our values and can add to our culture.

See Challenge as Opportunity... is about our attitude and to be very clear, this is not a value of optimism, nor is it about loving every challenge.

Say It Simply... is how we communicate. Think of the basic rules of communication - honest, clear, confident.

Do What You Say... is the crux of our reputation and longevity. When you join Born Social, our trust is fully given. It is yours to lose.

Make Each Other Better... is about our culture of collaboration and commitment to development. We are only as good as the people around us so we all take responsibility for developing each other, as well as ourselves.

Consciously Contribute...is bigger than all the others. It ensures we grow right. It broadens our focus beyond Born Social and cements our commitment to doing what’s just, not what’s easy or immediately self-serving.

💙 Everyone's welcome:

We celebrate different ideas, perspectives, and backgrounds here at Born Social. As an equal opportunities employer, we believe in the power of an inclusive and representative team. We welcome applications regardless of race, religion or belief, sex, gender identity, sexual orientation, age, political affiliation, family, or parental status. We don’t simply comply with the Equality Act, we go further and take pride in building a stronger and more creative work environment, committed to inclusion, diversity, and representation.

Born Social 🤝 Croud

Born Social is proud to be part of Croud. Together we are a global, full service digital marketing agency. We operate as a unique scaled network of Intelligent, Creative Specialists, enabling us to deliver superior brand outcomes and unlock potential for our people, our clients and our communities.

Our shared culture is designed to elevate everyone, with a focus on trust, collaboration, innovation, generosity and purpose.