STRATEGY DIRECTOR

LONDON (Hybrid Working)

A benchmarked salary between £76,000 to £92,000 based on your level within our progression framework. You can read more about our approach to performance, salary, and progression here.

👋 Who we are

Born Social is a full service social media agency designed for the new era of advertising. Our client list includes household names like Guinness, Primark, Ford, Mars and ASDA as well as the next generation of big brands like Captain Morgan, Seedlip and Peloton.

As a proud B Corp we work hard to attract, retain and develop the best social-first talent and create a culture where individuals can thrive. We’re a team of over 175 people across the UK & US and growing!

✏️ What you'll be doing:

• Supporting the Head of Strategy in delivering annual roadmap goals and executing the department’s overarching vision.

• Defining and articulating what social-first brand strategy looks like for group accounts, providing a clear path to achieve it and holding account teams accountable for delivering on this vision.

• Establishing social-first brand strategy standards within the strategy department, implementing initiatives to enhance capabilities and efficiency. This includes exploring and piloting new tools or technologies that support these goals.

• Building and nurturing senior-level relationships with priority clients (e.g., CMOs, Marketing Directors) to elevate Born Social’s visibility and unlock account growth opportunities.

• Representing strategy within cross-agency groups, fostering collaborative relationships alongside client services.

• Contributing to group-level thought leadership, positioning Born Social as brand strategists rather than social-only thinkers.

• Driving revenue growth for the strategy department by retaining and increasing demand for strategy resources, ensuring accurate scoping, and applying appropriate rate cards across all clients.

• Partnering with client services (Business Directors) to develop and execute account growth pipelines for strategy on relevant group accounts, expanding Born Social's remit within existing client portfolios.

• Leading and supporting department Seniors and group Strategists, ensuring high performance and engagement levels.

• Drive long-term retention by developing progression plans for key team members and fostering their growth within the department.

• Overseeing resource management and scoping, ensuring accurate allocation of department time and resources.

• Partnering with other Directors (e.g., Creative Director) to identify and implement initiatives that elevate Born Social’s lead-agency output, collaboratively setting and promoting agency standards.

👀 Who we're looking for:

• Expertise in defining and implementing social-first strategies, leveraging tools and technologies to enhance strategic output, efficiency, and measurable results

• Strong relationship-building skills, particularly with senior clients (e.g., CMOs, Marketing Directors) and cross-agency partners, with the ability to position the agency as a strategic leader

• Skilled in driving revenue growth and collaborating with client services to expand opportunities, while ensuring accurate resource scoping and commercial success

• Leadership experience with a track record of building high-performing, engaged teams by implementing growth plans and ensuring effective resource allocation

• Strong planning, organisational, and collaborative abilities to support department vision, uphold agency standards, and deliver goals

• Commercially savvy with a track record of managing budgets, resources, and revenue, combined with adaptability, proactivity, and excellent communication skills

✌️ Our values

Our values aim to pinpoint the magic ingredients for us at our best. We look for people who share our values and can add to our culture.

See Challenge as Opportunity... is about our attitude and to be very clear, this is not a value of optimism, nor is it about loving every challenge.

Say It Simply... is how we communicate. Think of the basic rules of communication - honest, clear, confident.

Do What You Say... is the crux of our reputation and longevity. When you join Born Social, our trust is fully given. It is yours to lose.

Make Each Other Better... is about our culture of collaboration and commitment to development. We are only as good as the people around us so we all take responsibility for developing each other, as well as ourselves.

Consciously Contribute...is bigger than all the others. It ensures we grow right. It broadens our focus beyond Born Social and cements our commitment to doing what’s just, not what’s easy or immediately self-serving.

Company Benefits:

Flexibility 🤸 Hybrid working, core hours, and an allowance to work from anywhere for up to 4 weeks each year

Holiday 🌴 25 days holiday allowance per year plus a 3-day company switch off between Christmas & New Year

Wellbeing 🧠 A choice of £30 monthly wellbeing budget or Health Insurance, access to Spill (virtual mental health support), a trained team of Mental Health First Aiders, an annual Recharge Day and a Bike2Work scheme

Learning & Development 📚 Membership to the IPA, a Campus platform packed with internal & external learning and a department training budget for L&D and regular team sessions

Contribute 🌎 Give one day to the world each year through our volunteering scheme and make your own impact on social or environmental sustainability

Incentives 🏆 Monthly team-voted prizes to celebrate individuals who Make Born Better and an Annual Profit Share Scheme so as the business grows, you'll be able to take a share of that growth home each financial year

The Usual Suspects 👍 From pension scheme to enhanced parental leave to life assurance

Clubs ♣️ Book Club, Film Club, Run Club, Cycling Club, Tag Rugby Club there's something for everyone

Consciously Contribute 💙 Impact our sustainability goals by joining one of our Consciously Contribute Committees

Born Socials 🎉 We like hanging out together and love us some organised (and not so organised) fun

💙 Everyone is welcome

We celebrate different ideas, perspectives, and backgrounds here at Born Social. As an equal opportunities employer, we believe in the power of an inclusive and representative team. We welcome applications regardless of race, religion or belief, sex, gender identity, sexual orientation, age, political affiliation, family, or parental status. We don’t simply comply with the Equality Act, we go further and take pride in building a stronger and more creative work environment, committed to inclusion, diversity, and representation.

Born Social 🤝 Croud

Born Social is proud to be part of Croud. Together we are a global, full service digital marketing agency. We operate as a unique scaled network of Intelligent, Creative Specialists, enabling us to deliver superior brand outcomes and unlock potential for our people, our clients and our communities.

Our shared culture is designed to elevate everyone, with a focus on trust, collaboration, innovation, generosity and purpose.