Influence Director

Born Social HQ, London (Hybrid Working) 

A benchmarked salary between £64,800 to £76,680 based on your level within our progression framework. 

👋 Who we are:

Born Social is a full service social media agency designed for the new era of advertising. Our client list includes household names like Guinness, Primark, Ford, Mars and ASDA as well as the next generation of big brands like Captain Morgan, Seedlip and Peloton.

As a proud B Corp we work hard to attract, retain and develop the best social-first talent and create a culture where individuals can thrive. We’re a team of over 175 people across the UK & US and growing!

✏️ What you'll be doing:

Strategic Leadership & Growth

• Championing the overarching influence vision for the agency, ensuring that all creator-led projects reflect our position as a lead agency

• Representing Influence at the highest strategic level, working alongside Head of Influence and senior leadership to shape industry leading creator work

• Driving new business growth, expanding the agency’s Influence offering across existing and new clients

• Leading executive-level pitches, proposals, and industry thought leadership initiatives to establish Born Social as a leader in influencer marketing

• Identifying opportunities for cross-department collaboration, ensuring influence is seamlessly integrated into Media, Creative, and Strategy efforts

Output Leadership

• Overseeing the quality and commercial planning of all influencer projects, ensuring efficiency, profitability, and strategic alignment

• Leading negotiations and secure high-value partnerships with celebrities, VIPs, and top-tier creators, ensuring brand alignment and ROI-driven outcomes

• Acting as the ultimate escalation point for high-stakes creator relationships and crisis management

• Ensuring that best-in-class influencer marketing standards are upheld across all client work, directly shaping the agency’s creator-first playbook

• Driving the evolution of Born Social’s influence methodology, ensuring alignment with industry advancements, platform shifts, and consumer behaviour trends

Team Development

• Providing leadership and mentorship to Associate Directors, Senior Influence Managers, and key department leads, ensuring their professional and personal growth

• Overseeing hiring and resource planning at a department-wide level, ensuring best-in-class talent acquisition and a high-performing team culture

• Representing the Influence department in interdepartmental strategy discussions, ensuring alignment with the broader agency vision

Innovation & Thought Leadership

• Driving our platform innovation efforts for influence, keeping the agency and clients informed and ahead of industry changes

• Serving as the agency spokesperson for influence, participating in industry events, panels, and thought leadership publications

• Championing the development and adoption of new technology solutions to streamline influencer marketing operations, measurement, and impact

Product Evolution & Innovation

• Driving product innovation, ensuring the Born Social Influence offering remains cutting-edge and commercially competitive

• Collaborating with senior leadership to develop new Influence-based revenue streams, securing high-margin business opportunities

• Ensuring financial success, meeting profitability benchmarks (e.g., team utilization, CPM efficiency, and margin targets)

• Working closely with the Head of Influence to define and track department KPIs, ensuring continued growth and impact

👀 Who we're looking for:

• A strategic leader who champions our agency’s influence vision, ensuring all creator-led projects reflect our position as a top social-first marketing agency

• Deep expertise in influencer marketing, with the ability to shape high-impact strategies and represent the agency at the highest level alongside senior leadership

• A commercially driven mindset, with a proven track record of expanding influence offerings, leading executive-level pitches, and driving new business growth

• A results-oriented approach to ensuring efficiency, profitability, and strategic alignment across all influencer projects

• Strong leadership and mentoring skills, fostering the growth of Associate Directors, Senior Influence Managers, and key department leads to build a high-performing team

• An innovative mindset, staying ahead of industry advancements to drive platform innovation, technology adoption, and thought leadership

• A collaborative approach, seamlessly integrating influencer marketing across Media, Creative, and Strategy teams for maximum impact

• A forward-thinking perspective on product evolution, securing high-margin revenue opportunities, and ensuring the department meets key financial and strategic goals

• A confident and engaging spokesperson, representing the agency at industry events, panels, and publications to solidify our leadership in influencer marketing

✌️ Our values:

Our values aim to pinpoint the magic ingredients for us at our best. We look for people who share our values and can add to our culture.

See Challenge as Opportunity... is about our attitude and to be very clear, this is not a value of optimism, nor is it about loving every challenge.

Say It Simply... is how we communicate. Think of the basic rules of communication - honest, clear, confident.

Do What You Say... is the crux of our reputation and longevity. When you join Born Social, our trust is fully given. It is yours to lose.

Make Each Other Better... is about our culture of collaboration and commitment to development. We are only as good as the people around us so we all take responsibility for developing each other, as well as ourselves.

Consciously Contribute...is bigger than all the others. It ensures we grow right. It broadens our focus beyond Born Social and cements our commitment to doing what’s just, not what’s easy or immediately self-serving.

Company benefits:

Flexibility 🤸 Hybrid working, core hours, and an allowance to work from anywhere for up to 4 weeks each year
Holiday 🌴 25 days holiday allowance per year plus a 3-day company switch off between Christmas & New Year

Wellbeing 🧠 A choice of £30 monthly wellbeing budget or Health Insurance, access to Spill (virtual mental health support), a trained team of Mental Health First Aiders, an annual Recharge Day and a Bike2Work scheme

Learning & Development 📚 Membership to the IPA, a Campus platform packed with internal & external learning and a department training budget for L&D and regular team sessions

Contribute 🌎 Give one day to the world each year through our volunteering scheme and make your own impact on social or environmental sustainability

Incentives 🏆 Monthly team-voted prizes to celebrate individuals who Make Born Better and an Annual Profit Share Scheme so as the business grows, you'll be able to take a share of that growth home each financial year

The Usual Suspects 👍 From pension scheme to enhanced parental leave to life assurance
Clubs ♣️ Book Club, Film Club, Run Club, Cycling Club, Tag Rugby Club there's something for everyone

Consciously Contribute 💙 Impact our sustainability goals by joining one of our Consciously Contribute Committees

Born Socials 🎉 We like hanging out together and love us some organised (and not so organised) fun


💙 Everyone is welcome

We celebrate different ideas, perspectives, and backgrounds here at Born Social. As an equal opportunities employer, we believe in the power of an inclusive and representative team. We welcome applications regardless of race, religion or belief, sex, gender identity, sexual orientation, age, political affiliation, family, or parental status. We don’t simply comply with the Equality Act, we go further and take pride in building a stronger and more creative work environment, committed to inclusion, diversity, and representation.

Born Social 🤝 Croud

Born Social is proud to be part of Croud. Together we are a global, full service digital marketing agency. We operate as a unique scaled network of Intelligent, Creative Specialists, enabling us to deliver superior brand outcomes and unlock potential for our people, our clients and our communities.

Our shared culture is designed to elevate everyone, with a focus on trust, collaboration, innovation, generosity and purpose.