CREATIVE ANALYTICS DIRECTOR

LONDON (Hybrid Working)

A benchmarked salary between £67,000 to £80,000 based on your level within our progression framework.

👋 Who we are

Born Social is a global social media agency that brings social-first thinking to the brands of tomorrow.

For the last 10 years, we’ve helped brands navigate and harness the chaos of social, bringing method to the madness - for household names like Guinness, Primark and Ford, and the next generation of brands like Nando’s, Peloton and Fever-Tree.

As a proud B Corp, we care about People, Planet and Profit in equal measure - building a business and a culture where social-first talent can thrive.

We’re proud to be part of Croud - a global, full-service digital marketing agency. Together, we operate as a unique scaled network of Intelligent, Creative Specialists, delivering better brand outcomes and unlocking potential for our people, our clients, and our communities.

This is a Croud role, focused on bridging the gap between Croud (Media) and Born Social (Creative).

We’re looking for a Creative Analytics Director to elevate our approach to data and analytics and prove the value of social-first creativity for our clients. A successful candidate has an entrepreneurial spirit, can engage clients in creative insights, and can drive strategic thinking into client solutions. 

✏️ What you'll be doing:

• Leading the Creative Analytics Practice
  • Define and evolve our approach to measuring creative effectiveness, positioning Born Social as a leader in social-first analytics.
• Thought Leadership
  
  • Act as the internal and external voice of creative analytics, elevating Born Social & Croud’s profile through innovative thinking, industry contributions, client workshops, and thought leadership publications.
• Measurement Frameworks
  
  • Develop, implement, and oversee measurement frameworks that clearly demonstrate the impact and effectiveness of our creative output across client campaigns.
• Client Advisory
  • Provide senior-level strategic consultation to clients, helping them understand, adopt, and leverage best-in-class measurement solutions.
• Integration with Croud & Born Social
  • Act as the primary connection point for Born Social to the wider Croud analytics practice, ensuring alignment, collaboration, and the adoption of best practices across the group.
• Team Leadership and Development
  • Lead and mentor the Creative Analytics team, developing talent, growing expertise, and fostering a culture of curiosity and continuous improvement.

• Innovation & Product Development
  • Proactively explore and introduce new analytics methodologies, tools, and technologies to continuously enhance our offering.
    

• Business Growth & New Business Support
  • Contribute actively to new business initiatives, representing the analytics practice in pitches, proposals, and client engagements.

👀 Who we're looking for:

• Senior Analytics Expertise: You have extensive experience (8+ years) in analytics, insights, or measurement roles, ideally within an agency environment, with a deep understanding of social media analytics, marketing effectiveness, and creative impact.
• Thought Leader: Proven ability to establish thought leadership in analytics and measurement, including speaking engagements, published content, or industry recognition.
• Strategic Mindset: Highly skilled in developing and implementing measurement frameworks, capable of translating complex data into clear, actionable insights.
• Collaborative Connector: Adept at building relationships across internal teams and external client stakeholders, aligning objectives, and delivering impactful solutions
• Technical Proficiency: Familiarity with advanced analytics techniques, tools (e.g., Datorama, Tableau), and methods such as Marketing Mix Modelling, attribution modelling, and A/B testing. Coding experience (Python, SQL) is advantageous but not essential. Experience with social analytics tools (Sprinklr preferred) and familiar with social platform metrics (eg. Meta, TikTok, Pinterest, Snap).
• Growth-Oriented Leader: Ambitious and driven to continually elevate our analytics offering, inspire your team, and deliver measurable client impact.

✌️ Our values

At Croud, our vision centres around the idea of unlocking potential. We do this by elevating everyone in an inclusive and progressive culture, empowering individuals to deliver their best work. This means we build better brand outcomes, and unlock potential for our people, our clients and our communities.

We live and breathe five core values that foster a culture where everyone can thrive. Our commitment to elevating each other is fundamental to both our cultural and business success. The ideal candidate will excel in and demonstrate the following:

• In it together - our value on integration, collaboration and outcomes
• Eye on the future - our value on futurism, creativity and passion
• Generous in spirit - our value on people, development and inclusion
• Do what you say - our value on integrity and accountability
• Make a difference - our value on purpose and impact

Company Benefits:

Croud operates a hybrid working model with a minimum of 3 days a week based in our London office and the remaining days from home if you wish.

Croud offers a clear path to progression for all members of staff. We are committed to offering development opportunities alongside a support system of regular performance reviews. The opportunities are endless!

On completion of the three-month probation period, every employee is eligible for the benefits listed on our careers site which include:

• 25 days holiday per year with the option to purchase an additional 5 days
• Discretionary annual performance based incentive
• Sales Commission
• Sabbatical: Paid sabbatical at 7 years with an option to take it unpaid at 5 years
• Recruitment Referral Bonus
• Health & Wellbeing Contribution
• Ride to Work Scheme
• Railcard & Season Ticket Loan
• Home Office Equipment (chair and screen)
• Office Perks: Free fruit, breakfast cereals, lunches twice a week, snacks, and tea/coffee
• Enhanced Family Leave: Including primary and secondary family leave, extended parental leave, and shared family leave.
• Life Assurance & Income Protection
• Medical Cash Plan
• Pension
• Learning & Development: Access to Croud Campus, curated third-party learning platforms, and an IPA Membership with subsidised training and events
• Peer Recognition: Through our “Bonusly” program
• Team Off-Sites & Social Events
• Year-round Holiday Celebrations
• Flexible Working Options
• A Day to Make a Difference

Standard hours are from 9.00am to 5.30pm, there’s flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours).

Croud is an equal opportunity employer and does not discriminate on the grounds of a person's gender, marital status, race, religion, colour, age, disability or sexual orientation. All candidates will be assessed based on merit, qualifications and their ability to perform the requirements of the role.