SENIOR COMMS PLANNER

LONDON, UK (Hybrid Working - 3 days in the office per week) 

A benchmarked salary between £43,200 to £49,680 based on your level within our progression framework. 

WHO WE ARE

We are Born Social, a social-first creative agency that brings brand building into the social era. We have a track record of delivering transformation for iconic brands like Guinness, Ford, and Barclays, led by our team of social natives and brand experts, underpinned by technology.

Backed by the strength of a brilliant business that's proudly B-Corp certified, we're consistently recognised as one of the best places to work.

We’re proud to be part of Croud - an independent global media, creative, and data agency. Together, we help brands unlock growth with Return on Intelligence - applying innovative intelligence across brand strategy, integrated media, social, creative, and data.
We deliver this through our proprietary tech platform, CroudOS, our Croudie network and our award-winning global teams.

This is a Croud role, and we’re looking for a Senior Comms Planner to lead the development and execution of integrated media and creative strategies across client accounts at Croud and Born Social.

In this role, you will translate social-first (but not social-only) strategies into actionable media plans, bridging the gap between creative and media to deliver campaigns that hit client objectives. You will work closely with client services, creative teams, and media agencies to identify opportunities to scale work across channels, optimize performance, and demonstrate measurable impact.

You will also play a key role in team development, guiding midweight planners, improving internal processes, and strengthening the agency’s comms planning expertise. This is a strategic and client-facing role that combines creativity, analytics, and leadership to drive growth for both clients and the agency.

WHAT YOU'LL BE DOING

• Comms Planning Delivery
  • Lead the alignment of client campaigns with media agency plans, identifying innovative creative media opportunities that maximize impact.
  • Bring social-first creative expertise and platform knowledge, using social listening and insights to inform media strategies.
  • Plan campaigns designed to hit client objectives, bridging the gap between creative and media to deliver the best possible outcomes.
  • Collaborate with client services and media agencies to identify opportunities to scale work beyond social.
  • Develop and support measurement frameworks to demonstrate content effectiveness, working with Data & Insight teams on short- and long-term solutions.

• Client Services & Agency Relationships
  • Represent the comms planning team for clients, helping them understand how media planning drives performance and impact.
  • Build and maintain strong relationships with media agencies (e.g., Mindshare, OMD, PHD) to co-produce media-aligned content and identify cross-platform opportunities.
  • Own relationships with platform representatives to secure support, early access, and new opportunities.
  • Contribute to New Business pitches by creating comms/media strategies that demonstrate value and growth potential.

• Team Leadership & Development
  • Lead and support the progression of midweight planners, fostering a culture of continuous learning and collaboration.
  • Drive process improvements within the comms planning team to increase efficiency, output quality, and relevance.
  • Support internal education initiatives to increase understanding of comms planning across the agency.
• Cross-Agency Collaboration & Growth
  • Lead and support the development of midweight planners, actively upskilling the team and fostering a culture of continuous learning.
  • Identify process improvements within the comms planning team to increase efficiency and quality.
  • Champion a collaborative and connected team culture, ensuring alignment with agency values and long-term vision.

WHO WE'RE LOOKING FOR

Required:

• 3+ years minimum experience in comms planning or media planning for social
• In depth understanding of paid social channels & formats, including non-auction buys
• Understanding of the media ecosystem including search & programmatic
• Confident with Meta & Tiktok ads manager, as well as other key platforms
• Experience working alongside multiple different teams and work streams to ensure media is considered throughout strategy and into delivery
• Understanding of key Social performance metrics including but not limited ER, CTR, CPM - and how to understand media effectiveness off the back of them
• Experience with data tools such as Datorama, DataStudio and ads manager
• Confident presenting media ideas & approaches to key stakeholders
• Media Data Analysis - Excel capable & able to produce pivot tables, analyze paid & organic media data

Preferred:

• Experience working alongside other agencies
• Experience working in paid with Snapchat, Youtube, X or any other social platforms (Reddit, Twitch, Pinterest, etc)
• Experience in other digital media or OOH
• Experience with Sprinklr, TGI & GWI
• Experienced working with creative teams
• Any experience across organic social planning

VALUES

Our values aim to pinpoint the magic ingredients for us at our best. We look for people who share our values and can add to our culture. 

⚡️ See Challenge as Opportunity... is about our attitude and to be very clear, this is not a value of optimism, nor is it about loving every challenge.

⚡️ Say It Simply... is how we communicate. Think of the basic rules of communication - honest, clear, confident.

⚡️ Do What You Say... is the crux of our reputation and longevity. When you join Born Social, our trust is fully given. It is yours to lose. 

⚡️ Make Each Other Better... is about our culture of collaboration and commitment to development. We are only as good as the people around us so we all take responsibility for developing each other, as well as ourselves.

⚡️ Consciously Contribute...is bigger than all the others.  It ensures we grow right. It broadens our focus beyond Born Social and cements our commitment to doing what’s just, not what’s easy or immediately self-serving.

BEFEFITS:

We offer a clear path to progression for all members of staff. We are committed to offering development opportunities alongside a support system of regular performance reviews. The opportunities are endless!

• 25 days holiday per year with the option to purchase an additional 5 days
• Discretionary annual performance based incentive
• Sales Commission
• Sabbatical: Paid sabbatical at 7 years with an option to take it unpaid at 5 years
• Recruitment Referral Bonus
• Health & Wellbeing Contribution
• Ride to Work Scheme
• Railcard & Season Ticket Loan
• Home Office Equipment (chair and screen)
• Office Perks: Free fruit, breakfast cereals, lunches twice a week, snacks, and tea/coffee
• Enhanced Family Leave: Including primary and secondary family leave, extended parental leave, and shared family leave
• Life Assurance & Income Protection
• Medical Cash Plan
• Pension
• Learning & Development: Access to Croud Campus, curated third-party learning platforms, and an IPA Membership with subsidised training and events
• Peer Recognition: Through our “Bonusly” program
• Team Off-Sites & Social Events
• Year-round Holiday Celebrations
• Flexible Working Options
• A Day to Make a Difference

EVERYONE'S WELCOME

We celebrate different ideas, perspectives, and backgrounds here at Croud & Born Social. As an equal opportunities employer, we believe in the power of an inclusive and representative team. We welcome applications regardless of race, religion or belief, sex, gender identity, sexual orientation, age, political affiliation, family, or parental status. We don’t simply comply with the Equality Act, we go further and take pride in building a stronger and more creative work environment, committed to inclusion, diversity, and representation.

A DAY IN THE LIFE WITH US

We've partnered with Day of Wrk to show you what daily life is like in some of our most popular job roles. Visit their site to see content from some of our team including Social Media Managers, Motion Designer & Account Managers.